https://s3-us-west-2.amazonaws.com/secure.notion-static.com/b0fbf43e-4ef8-4465-8687-e0e71c642730/Screen_Shot_2021-07-05_at_12.29.32_PM.png

Getting Started with Creative

Ads that Click to Messenger are a lot like ads that click to a website. They'll present the same to consumers – the only difference is they say that they open in Messenger.

Overall, we don't recommend thinking about Click-to-Messenger ads any differently than other ads. Your goals should be the same, and for a customer, Messenger is just there to make the shopping experience better & easier. It's not the reason to click – your experience or product need to be the reason to click.

Because of this, your best practices will largely be the same, but there are a few key things to consider.

Below are a set of rules and best practices to consider when setting up these ads.

Ad

The Ad unit's goal is to get a customer to click. With click to site ads, you would typically set this ad up to engage someone with the next step in your funnel – that could be content, review, a landing page or product detail page, an on-site quiz, or something else. If you had a promotion or offer you would also feature that in an ad.

Generally speaking, you would typically set the customer up for that next step in the experience, and the same rules apply here.

So the first thing to do when getting started, is to know what the experience is you'll be driving customer's to.

Creative

Your creative best practices are going to remain the same – testing is really important for each individual brand and account, and we recommend iterating on Click-to-Messenger ads the same way you would with click-to-site.

The one thing to be mindful of in creative is to make sure it sets the customer up well for the next step in the experience.

If you are offering product curation through a quiz or guide, then you don't want to feature a single product in your creative, or a carousel that features specific products in each slide. Customers who click on specific products are ready for more info about that product, which isn't what they'll end up getting.

Copy

Keep what's working, and test as you normally would!

If you are offering an on-site quiz, personal shopping experience, or consultation, you will likely want to let the customer know, and can use it as a value prop – for example –