<aside> 🕊️ Welcome to Paloma! We're here to help you sell through direct sales conversations, at scale

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Linking customers from Ads to Paloma conversations is a great way to get more traffic into the channel to convert.

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When a customer clicks on a Facebook Ad that clicks into Messenger, the customer will be greeted with a Message Template – this is to encourage an opt-in.

Once the customer responds to the Message Template, they'll receive your Paloma Shopping Conversation.

Below are instructions on how to create a Click-to-Messenger Campaign 👇


1. Build a Sales Conversation in Paloma


If you haven't already, set up a Paloma sales conversation to help your customers shop.

This conversation is a great way to either help your customers decide what to buy, or help them decide why to buy (or, both!)

To start building, select which of the below applies to your brand:

2. Build an Ad Message in Paloma