<aside> 🕊️ Welcome to Paloma! We're here to help you sell through direct sales conversations, at scale

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Setting up your Ads

Click-to-DM ads can only be setup with a Message Campaign objective. If you’re looking for a Conversion Campaign then we recommend Click-to-Messenger Ads instead.

To do this:

• Go to Facebook Ads Manager
• Click Create button under the Campaigns navigation menu to create a new campaign
  • Set Messages **as your Campaign Objective
• Save and continue to customize the Ad Set
  • Set Click to Message as your Ad Type
  • Select Instagram as the Messaging App
  • Make sure you select the correct Facebook & Instagram Pages under Accounts.
  • Set up your daily budget amount and audience as usual
  • Set up your placements as usual We recommend automatic
• Save and continue to customize the Ad unit
• Under Ad Setup –
  • Set up your Creative media & copy
  • Set the Call to action We recommend Shop now, Learn more, Get offer, or whatever you typically use for this creative!
• Under Messenger Template
  • Select Create New
• You’ll get a popup window for the Message Template –

  • Under Text drop in your copy that will drive the customer to opt-in.

    We recommend to include instructions to have the customer “Tap ‘Send’ Below”

  • Under Frequently asked questions you’ll list the Matching responses as Questions so that when a customer taps “send” next to one, they’’ll get experience associated with it

    Make sure the Matching Response you use as questions are added to the relevant experiences in the Paloma App

    Eg. Start the style quiz ; Shop the collection

  • Select Save and finish

• Make sure to Preview in Messenger to get a sample sent to your personal Messenger account – give that a run through to confirm it works / looks good!

If you have any questions or feedback, we'd love to hear it. You can get support or share your thoughts anytime by selecting the Question Mark Button in the bottom right of any page in the Paloma app, or by reaching out to [email protected]